F & F

F & F

“We can now get products in-store within four weeks.”


Affordable clothing, destined for own
market and franchises in over 23 countries


United Kingdom

Lectra's 3D Fashion Product
development solution

F&F customer story



F&F is the clothing branch of UK supermarket chain Tesco,
which started as a market stall in London in 1919. In 2013 they
boasted a turnover of $120 billion.

To compete in the furious fast-fashion industry and gain international market share after launching a retail franchise model, F&F needed to strategically upgrade by better controlling fit and quality across styles and suppliers.

modaris 3d

To coincide with F&F’s global roll out 18 months ago, the brand brought pattern making in-house, gaining control and improving communication with suppliers. Lectra’s virtual prototyping solutions cut down on the number of physical samples that need to be produced, significantly reducing time to market.