IMPERIAL

IMPERIAL

“We have ambitious growth targets and we need to be fast and competitive to reach them.
Working with Lectra Fashion PLM helps us meet these objectives."

MARKET

Fast Fashion

LOCATION

Italy

Lectra Fashion PLM®

Imperial customer story

https://lectra.cn/sites/default/files/sections/videos/BLOC%204_VIDEO%20IMPERIAL_6.mp4

CHALLENGE

Imperial is an Italian fast-fashion company founded in 1978 by Adriano Aere and Emilia Giberti. The company provides menswear and womenswear to 4,000 customers across the world.

Imperial owns 80 single-brand stores worldwide and a network of direct product distributors. Each week, this fast fashion company delivers 35,000 pieces of each style Imperial’s main challenge is time to market.

SOLUTION

The fast fashion brand decided to integrate Lectra Fashion PLM to speed development while better connecting teams involved in the collection process.

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