China is now the largest denim market around the world. The pressure is on, as brands battle it out to tempt consumers with high-performance, body-shaping fabrics, new cuts, splatter washes, doodles, patchworks can be seen as some overt detailing, vying for customer attention in an increasingly competitive marketplace.
On top of that, denim is more affected by shrinkage than any other clothing category and stretchy new high-tech fabrics containing nylon and tensile have made product development even trickier.