As the Chinese market transitions from apparel production to fashion consumption, Chinese companies must change their approach to designing, developing and delivering fashion. Lectra supports companies in finding the right balance between creativity, innovation and profitability by placing design at the core of collection development.
Designers need to create the right products in line with seasonal trends to ensure profitability. By connecting designers, product development and production teams, Lectra’s design solution allows companies to create innovative products faster and at a lower cost.

Many Chinese brands struggle with less-than-perfect fit. Investing in assuring good fit will be key to giving them a decided advantage over western companies that rely heavily on European sizing standards.
Lectra provides companies with adapted solutions to ensure the right fit based on best practices and industry insight.

While there are a handful of internationally recognized Asian designers, the Asia Pacific region lags behind Europe and North America due to a lack of long-standing, well-established design schools.At Lectra, we believe Students are the future of fashion and that fashion increases one country's soft power, its prestige and attraction to other countries. We are proud to provide the best tools available to push boundaries and contribute to the continuous evolution of the industry, by investing in more than 50 school partnerships in Greater China.