From the delicacy of the materials used to the variety of required techniques and the complexity of balancing fit, comfort and quality, the lingerie market has its own unique challenges and must address local specificities. Asian womens' tastes and sizes differ considerably from European ones with a strong preference for brighter colors and padding bra.
With experience in working with many of the world’s leading lingerie brands and manufacturers, Lectra provides lingerie-specific insights and solutions, mixing a global level of requirement with local understandings.