Women's fashion wear is incredibly fragmented in China: with only 1% or 2% market share, brands can consider themselves as a major player. Fierce market competition is also combined with consumer's fast-changing tastes. Nowadays, Chinese women become more influenced by the European style and looking for more simple elegance.
Lectra's solutions are based on 40 years of international fashion and apparel expertise and more than 30 years of experience in Chinese manufacturing, to create innovative styles adapted to consumers preference.